In the coming weeks ending the year, we'd like to do a "Portfolio Retrospective" where we feature some of our favorite projects from over the past 15 years (!) of creating video content.
The Back Story: Our long time relationship creating short daily App Demo videos for MacUpdate introduced us to a lot of great Mac developers. One of those was Objective Development, creators of the Mac app Launchbar.
The Workflow: This video is a clever mix of on-camera talent and screen captures of Launchbar in action. All UI is captured and then composited on the MacBook in the shot, with additional cutaways created on a 3D model of a MacBook. The benefits of this workflow resulted in:
- A realistic mix of the two different types of footage
- The ability to create camera moves that are difficult to recreate smoothly in real life
- Perfectly crisp, high-quality screens when a camera might have created lesser-quality results
- Great storytelling!
The Result: A fun video that shows off the main selling points of this great Mac App.