Explainer Video Maker: The Ultimate Guide

Choosing the Right Explainer Video Maker

Selecting the right explainer video maker can make all the difference in conveying your message effectively.

The best explainer video makers come with a range of features, including easy-to-use interfaces, customization options, and a wide selection of templates.

Top Tools for Creating Explainer Videos

There are several tools available for creating your explainer videos. Some of the most popular ones include Renderforest, Vyond, and Adobe Animate.

These platforms offer a range of animation styles, character animations, and other features to help you create engaging videos.

Customizing Your Explainer Video

Once you've chosen your explainer video maker, it's time to customize your video. Most platforms offer a variety of templates, allowing you to choose or start from scratch different animation styles, color schemes, and more.

You can also add your brand's logo and other elements to make your explainer video unique.

Stock Videos and Images

In addition to animated content, some explainer video makers offer stock videos and images that can be incorporated into your project.

These resources can be an excellent way to enhance your video and make it more engaging for your audience.

Crafting the Perfect Script

The success of an explainer video largely depends on the quality of the script. A well-written script will engage your audience and effectively communicate your message.

Keep the language simple and concise, and try to avoid using technical jargon or complex sentences.

Creating a Storyboard for Your Explainer Video

Before diving into the production of your explainer video, it's important to create a storyboard that outlines the visuals and narrative of your video.

A storyboard is a visual representation of your video, using sketches, images, or text to represent the key scenes and transitions in the story. This step is crucial in ensuring a smooth and organized production process, as it helps you plan the overall structure and flow of your video.

To make an explainer video, start by developing a script that tells your story effectively.

Once you have your script, create a storyboard that breaks down your video into individual scenes or sections, illustrating the main points and actions in each part.

Be sure to include any animations, text, characters, or other visual elements that will appear in your video.

This process will help you identify any gaps or inconsistencies in your narrative, and it will serve as a valuable guide when you begin animating your video.

The Importance of Sound Design in Animated Explainer Videos

One key component of animated explainer videos that is often overlooked is sound design.

Sound plays a crucial role in enhancing the emotional impact of your video and can be used to emphasize important moments, create atmosphere, or add depth to your visuals. Sound design elements include voiceovers, background music, and sound effects, each of which contributes to the overall experience of your explainer video.

When choosing background music for your animation explainer, consider the tone and mood you want to convey.

The music should complement your message and visuals without overpowering them.

Sound effects, on the other hand, can be used to add emphasis to specific actions or transitions, helping to create a more immersive experience for your audience.

Voiceovers and Music

Adding a voiceover or background music can help bring your explainer video to life.

Some video makers offer built-in voiceover tools or integration with third-party services, while others require for you to upload your own audio files.

Incorporating Video Clips into Your Explainer Video

While animated explainer video content is highly effective, you can also incorporate real-life video clips into your project for added variety and depth.

Video clips can be particularly useful for demonstrating your product or service in action, showcasing testimonials, or providing context for your animation.

To create a seamless blend between animation and live footage, consider using a consistent color scheme, style, and pacing throughout your video.

Optimizing Your Explainer Video for Different Platforms

When you create an explainer video, it's important to consider the various platforms where it will be viewed.

Different platforms, such as websites, social media, and email campaigns, have unique requirements and limitations that may affect the performance of your video.

To ensure optimal results, consider the following tips for optimizing your explainer video for different platforms:

  1. Resolution and aspect ratio: Choose a resolution and compatible with the platforms where your video will be displayed. For example, videos intended for Instagram might be best suited for a square or vertical format, while videos for YouTube or websites should be in a widescreen format.

  2. File size and compression: Keep your video file size in mind, as larger files can take longer to load and may negatively impact user experience. You may need to compress your video or adjust the quality settings to ensure quick load times, particularly for mobile users.

  3. Video length: Different platforms have varying preferences when it comes to video length. For example, shorter videos tend to perform better on social media platforms, whereas longer videos might be more suitable for websites or video hosting platforms. Be sure to adapt your video length to suit the preferences of your target audience and the platforms you are using.

  4. Captions and subtitles: Adding captions or subtitles to your explainer video can help make it more accessible for viewers who are hard of hearing or who speak a different language. Additionally, captions can be useful on social media platforms where videos are often autoplayed with the sound off.

  5. Thumbnails and preview images: Customizing your video thumbnail or preview image can help attract viewers and encourage them to watch your explainer video. Be sure to select a visually appealing and relevant image that accurately represents the content of your video.

Leveraging Social Media to Promote Your Explainer Video

Social media platforms are powerful channels for sharing and promoting your explainer video.

These platforms can help you reach a wider audience and drive traffic to your website or other marketing channels.

When leveraging social media to promote your video, consider the following strategies:

  1. Optimize your video for each platform: As mentioned earlier, different platforms have unique requirements and preferences when it comes to video content. Be sure to optimize your video for each platform in terms of length, format, and other factors to ensure maximum engagement.

  2. Use engaging captions and descriptions: Craft compelling captions and descriptions for your video posts that encourage users to watch and engage with your content. Be sure to include relevant keywords and hashtags to increase the visibility of your posts.

  3. Encourage sharing and engagement: Encourage your audience to share and engage with your video by asking questions, inviting comments, or offering incentives for sharing. This can help increase the reach of your video and attract new viewers.

  4. Monitor your video's performance: Track your video's performance on each social media platform to identify trends and areas for improvement. Analyze metrics such as views, likes, comments, shares, and click-through rates to gauge the effectiveness of your video and inform your future social media strategy.

  5. Collaborate with influencers: Partner with influencers in your industry to share and promote your explainer video. Influencer marketing can help amplify your reach and credibility, potentially driving more views and engagement for your video.

By following these tips and best practices, you can create compelling explainer videos that effectively communicate your message and drive results for your business.

From choosing the right explainer video maker and crafting a captivating script to optimizing your video for various platforms and leveraging social media for promotion, every step of the process contributes to the overall success of your explainer video project.

As you continue to create explainer videos, refine your techniques and strategies to ensure your content remains engaging and relevant to your target audience.


Editing and Exporting Your Video

After you've assembled all the elements of your explainer video, it's time to fine-tune and export the final product.

Most explainer video makers offer user-friendly editing tools, such as drag-and-drop interfaces, to make the process as smooth as possible.

Once you're satisfied with your video, export it in the appropriate format for your chosen distribution channels.

Promoting Your Explainer Video

Once your explainer video is complete, it's important to promote it across various channels to maximize its reach.

Share your video on social media platforms, embed it on your website, or include it in email marketing campaigns to ensure it reaches your target audience.

Measuring the Success of Your Explainer Video

After you've released your explainer video, it's essential to track its performance.

Metrics such as views, engagement, and conversion rates can help you assess the effectiveness of your video and inform future marketing strategies.

Updating and Improving Your Explainer Video

As your product or service evolves, it's important to update your explainer video to reflect any changes.

Regularly review your video and make any necessary adjustments to ensure it remains an accurate representation of your brand.

Benefits of using explainer videos for your business

Explainer videos offer numerous benefits for businesses looking to improve their marketing and communication efforts.

Some of the key advantages include:

  1. Simplifying complex concepts: Explainer videos can distill complicated ideas into digestible visual content, making it easier for your audience to understand and retain information about your product or service.

  2. Increasing engagement: As a visually engaging medium, explainer videos can capture and maintain your audience's attention more effectively than text alone. This increased engagement can lead to higher click-through rates and conversions.

  3. Boosting brand awareness: Explainer videos can showcase your brand's personality, helping you to stand out in a crowded market and make a memorable impression on potential customers.

  4. Enhancing SEO efforts: High-quality explainer videos can improve your website's search engine rankings by increasing dwell time, reducing bounce rates, and encouraging social sharing.

  5. Versatility: Explainer videos can be used across multiple channels, including your website, social media platforms, email campaigns, and sales presentations, making them a cost-effective way to deliver a consistent message to a diverse audience.

Tips for making your explainer video more effective

To ensure your explainer video has the desired impact on your audience, consider these helpful tips:

  1. Focus on your target audience: When creating your video, keep your target audience's needs and preferences in mind. This will help you craft a message that resonates with them and addresses their specific pain points.

  2. Emphasize the benefits: Instead of just listing your product or service's features, focus on the benefits it provides to your audience. Show them how your offering can solve their problems or improve their lives.

  3. Tell a story: Engage your audience by weaving a narrative into your explainer video. Storytelling can make your content more relatable and memorable, helping you connect with viewers on an emotional level.

  4. Use clear visuals: Opt for clean, simple graphics and animations that complement your message without overwhelming your audience. This will ensure your video is easy to follow and understand.

  5. Pay attention to pacing: Keep your video moving at a steady pace to maintain viewer interest. Avoid cramming too much information into a short time frame, as this can make your video feel rushed and confusing.

Measuring the success of your explainer video

Once you have created and distributed your explainer video, it's essential to measure its success to understand its impact on your business goals. Some key performance indicators (KPIs) to track include:

  1. View count: Track the number of views your video receives to gauge its overall reach.

  2. Engagement metrics: Analyze audience retention, likes, dislikes, comments, and shares to assess how well your video resonates with viewers.

  3. Conversion rates: Monitor the percentage of viewers who take the desired action after watching your video, such as signing up for a newsletter or making a purchase. This can help you determine the effectiveness of your video in driving conversions.

  4. Website metrics: Examine changes in website traffic, bounce rates, and average session durations to evaluate the impact of your video on overall user engagement.

By monitoring these KPIs, you can gain valuable insights into the performance of your explainer video and identify areas for improvement in future projects.

In summary, explainer videos are a powerful tool for businesses looking to enhance their marketing and communication strategies.

By investing in the right explainer video maker, crafting a compelling message, and following best practices for video production, you can create captivating visual content that drives results for your brand.

Explainer Video Maker FAQ

How do I make an explainer video for free?

Many explainer video software makers offer free trials or limited-feature versions of their software. Explore these options to get started & create a basic explainer video at no cost. Keep in mind that free versions may come with limitations such as watermarks or reduced functionality.

What is the best explainer video maker?

There is no one-size-fits-all answer make explainer videos, as the best explainer video maker depends on your specific needs and preferences. Popular options include Renderforest, Vyond, and Adobe Animate. Consider factors such as ease of use, customization options, and pricing when selecting the ideal tool for your project.

How much is a 30-second explainer video?

The cost of a 30-second explainer video can vary depending on factors such as the complexity of the animation, the chosen platform, and whether you want to create the video yourself or hire a professional. Prices can range from a few hundred dollars for a simple DIY video to several thousand dollars for a professionally produced video.

How do I make a video explainer?

To make a video explainer, follow these steps:

  1. Choose an explainer video maker that suits your needs and budget.

  2. Develop a clear and concise script that communicates your message effectively.

  3. Select a template or create a custom design that aligns with your brand.

  4. Add animations, characters, and other visual elements to your video.

  5. Record or source a voiceover and background music to enhance your video.

  6. Edit your video using the available tools, ensuring a smooth flow and professional finish.

  7. Export your video in the appropriate format for your distribution channels.

  8. Share and promote your explainer video to reach your target audience.

Are explainer videos effective for marketing?

Yes, explainer videos can be highly effective for marketing purposes. They are a visually engaging way to convey complex information quickly and concisely, making them ideal for capturing your audience's attention. Explainer videos can also help improve conversion rates, as they enable potential customers to better understand your product or service.

What are the different types of explainer videos?

There are several types of explainer videos, including:

  1. Animated explainer videos, which use characters and motion graphics to convey a message.

  2. Whiteboard explainer videos, which feature hand-drawn images and text on a whiteboard-like background.

  3. Live-action explainer videos, which use real people and settings to demonstrate a product or service.

  4. Screencast explainer videos, which record on-screen activity to demonstrate software or other digital products.

How long should an explainer video be?

The ideal length for an explainer video is between 60 and 90 seconds. This is generally enough time to communicate your message effectively without losing your audience's attention. However, the exact length of your video may depend on the complexity of the topic and the preferences of your target audience.

Can I use my own voice for the explainer video?

Yes, you can use your own voice for your explainer video. Many explainer video software makers offer built-in tools for recording voiceovers, or you can use third-party software to record your voice and add it to your video during the editing process.

What should be included in an explainer video script?

An effective explainer video script should include the following elements:

  1. A clear and concise introduction to your product or service.

  2. An explanation of the problem your product or service solves.

  3. A demonstration of how your product or service works.

  4. Testimonials or social proof, if available, to establish credibility.

  5. A strong call-to-action that directs viewers to take the next step.

What is the ideal file format for explainer videos?

The ideal file format for explainer videos is MP4, as it offers a good balance of quality and file size. MP4 files are widely compatible with various devices and platforms, making them suitable for uploading to websites, social media channels, and video hosting platforms like YouTube and Vimeo.


Creating an effective explainer video requires careful planning and the right tools. Select an explainer video maker that aligns with your needs, develop a compelling script, and use engaging visuals to communicate your message. By following these guidelines, you can produce high-quality explainer videos that resonate with your target audience and support your marketing objectives.