Get Animated: The Benefits of Animation Video Production

If you're not using animated video in your marketing, you're missing out on a powerful tool. 

Animation videos are engaging, memorable, and help communicate your message in a clear and concise way. In this blog post, we'll explore the benefits of animation video production and how it can help your business succeed.

Benefit 1: Engage Your Target Audience

Custom animation video production is one of the most effective ways to reach your audience with a message that resonates. 

An animated video can be more interesting than other forms of media like text, images or audio alone because it combines all three elements in an engaging and visually appealing way.

Benefit 2: Explain Concepts Simply and Visually

An animated video can explain a concept or idea in a simple and visually engaging way. This is especially helpful for businesses that want to educate their target audience about a product or service.

Animation video can also be used to show the inner workings of a business or how a product works. This type of information is best communicated through animation because it's concise and easy to understand.

Benefit 3: Convey Emotion More Easily

Animation is an incredible tool for conveying emotion that other mediums simply cannot match. 

The animation process allows you to create characters, settings, and visuals that aren't possible in a blog post or article. Plus the addition of an appropriate voiceover and music really sells the emotional target you're trying to hit.

Benefit 4: Grow Your Audience

Custom animation video production is a powerful way to reach your target audience and grow your business by using an engaging format that's easy for them to understand. 

You'll be able to communicate with customers who may not have time or inclination towards reading long blocks of text, but would rather watch short videos about topics they're interested in learning more.

Benefit 5: Drive Traffic to your Product or Service

Animated videos can also be used to drive traffic to your product or service. 

By including a link in the video description, you can direct viewers to a specific page on your website where they can learn more about what you're offering. This is an effective way to increase conversions and grow your business. Popular video sites like YouTube and Vimeo have excellent SEO and visibility. 

Benefit 6: Effectively Market Your Product or Service on Social Media

Video is an incredibly powerful tool for social media marketing. 

Posts with videos receive on average 183% more engagement than those without and Twitter users who include a video in their tweet are six times more likely to get retweeted.

When you create a custom animation video, you're creating a piece of content that can be shared across all your social media channels.

Benefit 7: Bang For Your Buck

Animation video production can be a cost-effective way to reach your target audience. 

It's a great investment because animation videos are highly engaging, easy to understand and memorable. You'll get more bang for your buck when compared with other methods like print ads or television commercials that may take longer produce with less impactful results in the end.

At HiLo Media we pride ourselves in matching the perfect animated video project for your target budget.


Animated videos are a powerful tool that can be used in a variety of ways to market your product or service. 

They are engaging, easy to understand, and can convey emotion more easily than text or static images. 

Additionally, they can help you grow your audience and drive traffic to your website or product. 

If you’re looking for an effective way to market your business on social media, animated videos should be at the top of your list. 

Contact HiLo Media today to see how we can create an animated video for you that will help increase sales and grow your business!