What Companies Need Explainer Videos?

There is no doubt that animated explainer videos are popular. But do all companies need them? The answer may surprise you. 

Animated explainer videos are perfect for companies that want to improve their branding, increase conversions, or explain complex products or services. If your company could benefit from any of these things, then you should consider investing in an animated explainer video.

But what if your company doesn’t need any of those things? Does that mean you shouldn’t get a good animated explainer video? Not necessarily. 

Even if your company doesn’t need their own explainer video for any specific reason, it can still be a great way to set yourself apart from the competition

What Is An Animated Explainer Video?

Animated explainer videos are short, animated videos that explain a company’s product or service. They are perfect for companies that want to improve their brandingincrease conversions, or explain complex products or services.

Animated explainer videos are popular because they are effective. They can be used to explain complex concepts in a simple way. They can also be used to increase conversions by explaining how a company’s product or service works. 

Who Should Get an Animated Explainer Video?

Any company that could benefit from improved branding, increased conversions, or better product explanations should consider getting an animated explainer video. It can be a great way to set yourself apart from the competition. 

How Much Do Animated Explainer Videos Cost?

Animated explainer videos can start from $2500 to $10000. The price depends on the length and complexity of the video, and the type of animation.

What Do The Best Explainer Videos Have In Common?

The best explainer videos have three things in common: They are short, they are simple, and they are engaging. 

What Are Some Styles of Explainer Videos?

There are different styles of explainer videos: Whiteboard, Character-Based, Cartoon / Hand-Drawn, Screencast, and Live Action. The best explainer videos give you a lot of versatility.

Which Style Is Right For Me?

The style of the explainer video depends on the company’s branding and target audience. If your company is targeting children, then a character-based explainer video would be appropriate. If you've got a larger production budget, a live-action explainer video with actors and a fun story is probably for you. Either way, there's a style and budget level for pretty much any company or product.

OK I've Made An Awesome Explainer Video? Now What?

After you’ve created your animated explainer video, it’s important to promote it. You can do this by publishing it on your website and sharing it on social media. You can also embed it in blog posts and email newsletters. Use it for advertising on Facebook, Instagram, and YouTube. The possibilities are endless!

How Do I Make an Explainer Video Myself?

If you want to make an explainer video yourself, there are a few tools that you can use. There are also a lot of online resources that can help you get started. The complexity of creating one of the best explainer videos truly lies in the coming together of multiple disciplines: writing / scripting, storyboarding, marketing, graphic design, animation, video editing, voiceover production, audio and video finishing, etc.

Hire a pro to create your next explainer video. Contact HiLo Media today and find out why their videos have helped market apps and products in all sorts of industries for nearly 20 years.