Explainer Videos
Clear animated, live-action, and hybrid videos for product pages, launches, sales conversations, and audience education.
Built for teams that need to explain what the product is, who it helps, and why it matters.
Explain complex products with a clear story.
HiLo Media creates explainer videos for products, platforms, services, and ideas that are hard to summarize in a few lines of copy. The work can combine scriptwriting, animation, screen capture, live action, voiceover, and edit reviews so the final video is clear enough for prospects, customers, internal teams, and stakeholders.
Send your project details to us and HiLo Media can help shape the right explainer approach for your audience, channel, and review process.
Short answer
What Is an Explainer Video?
An explainer video is a short video that helps an audience understand a product, service, workflow, or idea.
It usually combines a focused script with animation, motion graphics, screen capture, live action, or a hybrid visual style. The strongest explainers answer what it is, who it helps, how it works, and what to do next.
Explainer Videos Are Best For
Technical products: platforms, services, and workflows that need a simple story before people understand the value.
Launch moments: homepage, product-page, sales, investor, and campaign videos that need fast clarity.
Flexible formats: animated, live-action, screencast, and hybrid explainers.
Explainer Video Production Deliverables
Story foundation: messaging brief, script, visual direction, storyboard, and voiceover guidance.
Production assets: motion graphics, screen capture, filmed footage, mixed-media visuals, editing, captions, and music.
Delivery package: web, paid media, sales deck, email, social, and YouTube exports.
Project prep
What to Prepare Before Explainer Video Production
Explainer videos become clearer when the team starts with the audience problem, the product promise, and the facts reviewers need protected.
Message inputs
Share positioning, audience notes, common objections, approved claims, product proof, and the main action the video should support.
Visual references
Provide brand guidelines, existing product visuals, example videos, UI access, footage, diagrams, or assets that can shape the style.
Review constraints
Identify marketing, product, legal, clinical, sales, or leadership reviewers before script and storyboard approval begin.
Explainer Formats We Shoot & Animate (2D, Live Action, Hybrid)
Animated 2D Explainer Video Production
A 2D animated explainer video uses custom illustration, motion graphics, voiceover, music, and editing to turn a complex message into a clear visual story. This format works well when the product, platform, or service is hard to film directly or needs a more controlled visual language.
HiLo Media uses 2D animation for SaaS explainers, app launches, product education, service introductions, and campaign assets where the audience needs to understand the value quickly. The style can be clean and professional, warmer and character-led, or more technical depending on the brand and buyer.
Typical deliverables can include a primary explainer video, shorter cutdowns, captioned versions, thumbnails, and exports for websites, landing pages, sales decks, YouTube, email, and paid social.
Whiteboard Animation Explainer Videos
Whiteboard animation is useful when the story needs to feel simple, step-by-step, and easy to follow. Hand-drawn lines, labels, icons, and narration can help audiences move through a concept without getting buried in product detail.
This format can work for process explainers, educational campaigns, service overviews, internal training, and topics where the viewer benefits from seeing the idea built piece by piece. It is not always the flashiest format, but it can be effective when clarity matters more than spectacle.
HiLo Media can pair whiteboard-style visuals with scriptwriting, voiceover, captions, sound design, and branded graphic direction so the video still feels polished and production-ready.
Hand-Drawn Explainer Animation
Hand-drawn explainer animation gives a product or idea a warmer, more human visual tone. It can be a good fit when the message benefits from character, story, humor, or a less corporate feel.
Rather than relying on generic template art, HiLo Media can develop a custom drawn style that supports the brand and the audience. This approach is especially useful for service explainers, healthcare and education topics, human-centered products, and campaigns where approachability matters.
The production process still follows the same practical checkpoints: message, script, visual direction, animation, voiceover, music, captions, and final exports.
Screencast Explainer Videos
A screencast explainer video shows real software, app screens, dashboards, or product workflows while still feeling more polished than a raw screen recording. It can combine clean capture, zooms, callouts, device frames, motion graphics, narration, and editing.
This format is useful for SaaS products, mobile apps, developer tools, customer portals, B2B dashboards, and technical workflows where buyers need to see the product in action. It can explain the interface without becoming a full tutorial.
HiLo Media can help plan the story, prepare demo data, capture the workflow, and deliver versions for product pages, onboarding, sales enablement, support, and launch campaigns.
Live-Action Explainer Videos
A live-action explainer video uses real people, places, products, or environments to make the message feel tangible. It is a strong option when human trust, physical context, brand personality, or a real-world workflow matters.
Live action can support product launches, service explainers, healthcare and education stories, customer-facing campaigns, and internal communications. It can also be combined with animation, screen capture, captions, or motion graphics when the video needs both human context and visual explanation.
HiLo Media can shape the script, shot plan, edit, sound, graphics, and delivery package so the finished video works on the channels where prospects and stakeholders will actually see it.
Explainer Videos for the Full Customer Journey
Paid campaigns
Create concise versions for paid social, landing pages, and launch campaigns where viewers need the idea quickly.
Lifecycle education
Use explainers in onboarding, email, product education, and customer-success flows.
Sales enablement
Give sales teams a polished story for meetings, follow-ups, demos, decks, and stakeholder review.
Our Explainer Video Workflow
Each project uses clear checkpoints so marketing, product, leadership, and subject-matter reviewers can stay aligned from first message to final files.
Brief
Clarify the audience, message, runtime, product details, and review requirements before production starts.
Script
Turn the core idea into a tight narrative with a clear opening, explanation, proof, and next step.
Produce
Create animation, screen capture, live action, voiceover, motion graphics, or hybrid visuals around the approved story.
Deliver
Review pacing, accuracy, captions, and final exports for the channels where the video will live.
Why choose HiLo Media
Explainer Videos Built for Technical Products
A strong explainer needs more than a polished animation style. It needs the right message, the right level of detail, and a production process that can handle stakeholder review.
Message clarity
Translate product details into language prospects, customers, and internal teams can understand quickly.
Flexible production
Use animation, live action, screen capture, motion graphics, or mixed media based on the story and channel.
Review-ready process
Keep product, marketing, sales, legal, and leadership reviewers aligned with clear milestones.
Where to Publish Explainer Videos
Explainer videos can support homepages, product pages, launch landing pages, paid social, sales decks, lifecycle email, investor presentations, help centers, and YouTube. HiLo Media can prepare channel-specific exports, thumbnails, captions, and metadata notes so the same core story can work across multiple surfaces.
Explainer Video Examples by Format
Animated software explainer
Artifex Licensing Animated Explainer Video
A licensing-focused explainer that turns technical product details into a clear buyer story.
View Project
Hand-drawn explainer
CCO Companion Animated Explainer Video
A character-driven animation style for explaining a product idea with a warmer visual tone.
View Project
Software workflow explainer
WebDrive Animated Explainer Video
A product explainer for a technical application, built around how the software works.
View Project
Healthcare explainer
TreatAnyone Animated Explainer Video
A medical and health-tech example that uses animation to make a complex service easier to understand.
View Project
Live-action social explainer
Bucketnote Live Explainer Video Social Media Ad
A concise live-action example shaped for product awareness and social distribution.
View Project
3D product promo
SanDisk Extreme 3D Promo Video
A product-focused example showing how 3D visuals can help explain hardware and technical features.
View ProjectExplainer Video Production FAQ
What is an explainer video?
How long should an explainer video be?
What types of explainer videos does HiLo Media produce?
How do I choose an explainer video production company?
What is included in explainer video production?
Where should explainer videos be published?
Are explainer videos good for SaaS and technical products?
Do explainer videos need animation?
What does HiLo Media need to start an explainer video?
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