After creating Bucketnote's original live-action app explainer, HiLo Media returned for a second collaboration. This time, the goal was not simply to explain the app. The new spot dramatized a specific use case, using story and performance to make the product's value more immediate and emotionally resonant.
Concept, casting, and local production
HiLo Media worked with the client to develop the concept and script, then cast an actor we had worked with previously alongside two local middle-school students and their drama teacher. The production was filmed in Asheville, North Carolina, with a local production team. HiLo directed the shoot and completed the full post-production.
A focused production for a tight budget
The project was designed around a tight budget and efficient turnaround without losing the emotional focus of the concept. The client was extremely pleased with the finished video and provided strongly positive feedback.
Planning a live-action product story? Explore HiLo Media's app demo video services or send the project details.