5 Types of Explainer Videos to Market Software and SaaS

We all know that video is one of the most effective forms of marketing, but not all videos are created equal.

When it comes to marketing software and SaaS, there are certain types of explainer videos that outperform the rest.

In this blog post, we'll break down five of the most effective types of explainer videos for marketing software and SaaS.

1. Animated Explainer Videos

Animated explainer videos are an excellent way to communicate complex information in a simple and engaging way. They're also highly versatile, which means they can be used to promote just about any type of software or SaaS.

Not to mention, they're incredibly fun to watch!

Some Animated Explainer Video Examples:

TreatAnyone Animated Explainer Video

2. Whiteboard Explainer Videos

Whiteboard explainer videos are perfect for drawing attention to key features or benefits of your software or SaaS.

They tend to be concise and to-the-point, which makes them ideal for busy professionals who don't have time to watch a long video.

Some Whiteboard Explainer Video examples:

Artifex Whiteboard Exapliner Video

3. Screencast Explainer Videos

Screencast explainer videos are a great option if you want to show your audience exactly how your software or SaaS works. They're often used to give "tours" of a product or service, highlighting its features and demonstrating its value.

Some Screencast Explainer Video Examples:

ecamm Live Screencast Explainer Video

iMazing Screencast Explainer Video

4. Product Demo Videos

Product demo videos are similar to screencast explainer videos in that they show your audience how your software or SaaS works.

However, product demo videos tend to be more focused on the overall user experience, rather than on individual features.

Some Product Demo Explainer Video Examples:

SanDisk Extreme 3D Product Demo
SanDisk Memory Zone 4 Product Demo
Circul+ 3D Product Demo Video


5. Customer Testimonial Videos

Customer testimonial videos are an excellent way to build trust and credibility with your target audience. When potential customers see real people talking about how much they love your product or service, it's hard not to be persuaded!


All five of these types of explainer videos can be used to effectively market software and SaaS.

However, the specific type of video that's right for you will depend on your unique products, services, and target audiences.

If you're not sure where to start, our team at HiLo Media can help!

We specialize in creating high-quality video content that gets results.


Contact us today to learn more about how we can help you achieve your marketing goals.