5 Types of Explainer Videos

I wanted to chat today about some of the different types of explainer videos.

Watch the video below.

People use the term explainer video to mean a lot of different things, so let’s take a look at some different examples to give you some ideas for your next video production.

2D Explainer Video

The first thing that comes to my mind when people say “Explainer Video” is the Animated 2D style.

We create and animate 2D design elements in a flat, vector style, and pair it with voiceover, music, and sound effects to create a cartoon-like presentation.

These can be fun or funny or clean and corporate.

Whiteboard Animation

Whiteboard animation is another popular style that is similar to 2D animation but includes a text style that looks like it’s written on a whiteboard or chalkboard.

This simple, yet effective visual style is perfect for explaining complex concepts or products in an easy-to-understand way.

Hand-Drawn Animation

Hand-drawn animation is unique and is designed by an artist to look like a traditional cartoon animation.

Again, these can be fun and are simple ways to explain abstract or complex concepts.

Screencast Explainer Video

A Screencast Explainer Video is the perfect way to market your app.

HiLo Media was one of the first teams to create this type of video and we’ve been doing them for over 15 years.

Our team of video producers and animators will pair screencast captured footage of your application with 3D devices to create an engaging and informative explainer video.

This video can be used to market your app on social media, in blog posts, and on your website.

Live Action Explainer Video

Finally, a Live Action Explainer is a classic, scripted video.

Using actors or models, and traditional video production techniques, we can create an explainer video that really connects with your audience.

We'll help you capture your company's personality, and explain your product or service in a way that's fun, entertaining, and easy to understand.


Not sure what you need? Get in touch with HiLo Media today and we’ll go over your needs and your branding to design the right Explainer Video for your budget.