How to Optimize Your App Store Videos

If you want your app to be successful, you need to make sure that potential users can see it and understand what it does. That's where app store preview videos come in.

App store preview videos are a great way to show off your app and give potential users a sense of what it can do. But if you want your video to be effective, you need to optimize it for the app store.

Here are 5 Ways You Can Optimize Your App Store Videos

1. Keep it short and sweet.

The average app store video is around 30 seconds long. That might seem like a short amount of time, but it's all you need to get your point across. Any longer than that and you risk losing people's attention. So keep your videos focused and to the point.

It's common for a developer to want to cover every single feature in their app since they created it. But remember, you only have a short time to grab someone's attention with your App Store Video.

If you do your job right with the video, they'll click through to learn more anyway.

2. Highlight the key features.

What are the most important things that potential users need to know about your app?

Make sure those points are front and center in your video. You can do this by highlighting them with text or graphics, or by verbally mentioning them in the narration.

A good format to follow in videos is:

  1. Introduction

  2. Feature 1

  3. Feature 2

  4. Feature 3

  5. Call To Action

Start with this outline and keep it simple!

3. Make it visually appealing.

People are visual creatures, so make sure your video is pleasing to look at. Use high-quality graphics and footage, and make sure the overall design is clean and professional. Watch YouTube videos about similar apps and study what they've done.

There are plenty of stock royalty-free video sites that also have prebuilt animations that you can plug simple text into in Premiere Pro or After Effects.

Also, if you're creating screen captures, make sure your app and your desktop look neat and clean. There's nothing more distracting than a bunch of extraneous information.

Take a little time to do your best with the visuals and it will pay off.

4. Invest in professional voiceover narration.

A well-written script can be brought to life with great voiceover narration. This will make your video more engaging and easier to understand. If you're not sure where to find professional voiceover talent, check out sites like Fiverr or Upwork.

5. Hire a Professional Video Production Company

There are definitely benefits of creating your own app store preview video, but you'll have the risk of appearing amateur or low-budget.

That's where a video production company specializing in App Demo Videos can come in and up the production value for your brand.


Creating an optimized app store video doesn't have to be difficult or expensive.

Just keep it short, highlight the key features, make it visually appealing, and invest in professional voiceover narration, and you'll be on your way to producing a video that will help you attract more users and boost your app's success.