Apple has added app store video trailers - a great way to get an app to stand out in the App Store.
Additionally, the Google Play Store allows App Store Preview Videos for Android apps, as well
Instead of static images, an app can feature a dynamic video that shows off your app and its user interface -- a more effective way to increase downloads and app sales.
As one of the first video production companies to offer screencast-style app marketing videos in addition to traditional, live-action videos, HiLo Media has been creating excellent iOS device app videos for years.
We've been a tool in many developers' marketing campaigns and are very proud to have created iOS app videos for many featured and App Store #1 applications for iPhone and iPad.
Contact us today to kick-start your marketing campaign with an affordable app video!
App Store Preview Videos Frequently Asked Questions
What Are App Store Videos?
App preview videos are a new type of marketing tool for apps in the App Store.
Unlike static images, these dynamic videos allow developers to showcase the features and functionality of their app more engagingly and effectively.
Both iOS apps and Android apps can have app store preview videos in their respective app stores.
Placing an app store preview video on your app's product page in addition to a poster frame for your app will help you stand out in the search results and help find more potential users.
What are the benefits of App Previews?
Some of the key benefits of app preview videos include increased downloads and sales, as well as better brand recognition and awareness.
Additionally, an app preview video is a great way to get your app noticed in the App Store, helping it stand out from the crowd.
Do You Have Any Video Examples of App Store Preview Videos?
Yes, there are plenty of app preview videos in our portfolio.
Start Here to see some of the videos we've created for clients for the app store.
How do you put videos on the App Store?
To put videos on the iOS App Store, your app must first be approved by Apple. Once it is approved, you can then upload a video preview to your App Store listing using the iTunes Connect website.
There are some important guidelines that you need to be aware of when creating App Preview Videos, such as size and length requirements.
To put videos on the Google Play Store, your app must first be approved by Google. You can then upload a video preview to your App Store listing using the Google Play Developer Console.
Again, there are some important technical specifications that you need to be aware of when creating App Preview Videos for the Google Play Store, including size and length requirements.
How long can App Store videos be?
An Apple app preview video (iOS app) can be up to 30 seconds long, while Google Play App Preview videos can be up to 60 seconds long. It is important to ensure that your App Store video is within these length requirements for it to qualify for placement on the App Store or Google Play Store.
How do you make an App Store video preview?
An app developer can very simply grab screen captures of their app from their device and use that as the basis for their app preview.
As a professional video production company, we employ all the tools at our disposal to create professional app preview videos that will be a huge part of your app store marketing arsenal: high-quality screen captures, professional voiceover and royalty-free music, and professional video editing.
Is an app Preview mandatory on App Store?
No, App Preview videos are not required for your app to be listed on the App Store. However, given their many benefits and the increasing popularity of App Preview Videos, many developers choose to include them as part of their marketing strategy. It's an excellent way to entice app store visitors to download your app and improve your user acquisition.
What is the difference between an app preview and screenshot?
While App Preview videos and screenshots may both be used to showcase your app or game in the App Store, they serve very different purposes.
Screenshots are static images that are designed to communicate information about a particular feature of your app, while App Previews are dynamic videos that allow you to show off how your app works in action.
App Previews are a better way to engage and convert app store visitors, as compared to static screenshots.
How many video previews can be uploaded in App Store Connect and Google Play?
Apple App Store Connect allows you to upload up to three App Preview videos, while Google Play App Store Connect allows you to upload up to 10 App Preview videos.
It is important to note that these video previews are not meant to replace screenshots - they are an additional tool that can be used as part of your App Store marketing strategy to boost conversion rates.
What are some App Store Preview Video Best Practices?
Some App Store Preview Video Best Practices to keep in mind include:
- Creating an App Preview Video that is consistent with your app's brand and messaging.
- Optimizing your App Preview video for speed, as App Store visitors tend to be impatient when browsing through listings.
- Including an App Preview video for all devices, so that they look as good as possible on all screens.
- Using an App Preview video to demonstrate how your app works, using high-quality screen captures and clear voiceover.
- Create a compelling Call to Action at the end of the video.
With the right App Store video content, you can significantly improve your App Store optimization efforts and increase downloads for your app.
And with professional video production services, you can create an App Preview video that stands out and drive results. So why not start creating App Store Videos today and see the benefits for yourself?
Can I create App Store Preview Videos without sound?
Yes, App Store Preview videos can be created with or without sound. Many App Store visitors prefer App Preview videos that do not have sound, as it allows them to browse through App Stores quickly and easily.
However, if your App Preview video is designed to showcase a particular feature of your app, then you may want to include sound to better demonstrate how it works. Ultimately, the choice is up to you and should be guided by your App Store optimization strategy and marketing goals to boost your conversion rate.
Regardless of whether or not your App Preview video has sound, it is important to make sure that it is high-quality and engaging so that App Store visitors are more likely to download your app.
With the right App Store video content, you can significantly improve your App Store optimization efforts and drive results. So why not start creating App Store Preview Videos today and see the benefits for yourself?
Should I create App Previews in a landscape orientation or portrait orientation?
There is no right or wrong answer when it comes to App Preview orientation - some App Store visitors may prefer landscape orientation, while others may prefer portrait orientation.
We'd recommend creating your app store preview video in the orientation that a user is mostly likely to use your app in. An iOS app video should be an accurate representation of what the user can expect.
What Resolutions do iOS App Videos come in?
iOS App Preview videos can be created in 4K (3820 x 2160), 1080p (1920 x 1080), and 720p (1280 x 720) resolutions.
As a best practice, we recommend creating an app video that is consistent with your app's screen resolution so that they look great on all devices. This can be done by using the App Preview templates provided by App Store Connect or Google Play App Store Connect.