You may be wondering if creating a video for your app is worth the time and effort. The answer is a resounding yes!
A well-made App Preview video can increase the visibility of your app, communicate key features and benefits, and boost your conversion rate.
Keep reading to learn more about the benefits of creating App Preview videos.
What Are App Store Videos?
In regards to iOS apps, Apple launched the ability to include App Store Preview Videos in the app store back in 2015. These videos are short, 30-second previews that show users what your app is all about and how it works.
Since the launch of App Preview Videos, there has been a significant increase in the number of apps including them.
In fact, as of 2019, over 70% of the top 200 iOS apps included app previews.
In regards to Android apps, Google Play Store started allowing developers to upload app preview videos in early 2017.
These Google Play Store Videos are similar to iOS App Preview Videos in that they give potential users a quick overview of the app.
The Benefits of Creating an App Store Video
There are many benefits of creating an App Store video, including:
1. Increased Visibility
One of the main benefits of creating an App Store video is that it can help increase the visibility of your app.
With over 2 million apps available on the App Store, and over 3 million on Google Play Store, standing out from the crowd is essential for any app hoping to be successful.
An App Store video helps you do just that by giving potential users a quick, 30-second overview of your app. This can help pique their interest and encourage them to download your app.
2. Improved Conversion Rates
Creating an App Store video also increases the visibility of your app. This is because when users see a video in the App Store, they are more likely to watch it than reading text. And once they've watched the video, they are more likely to download and use the app.
One study found that including a video on an app's landing page can increase conversion rates by as much as 80%.
3. Enhanced Communication of Key Features
Another benefit of creating an App Store video is that it can help you more effectively communicate the key features and benefits of your app.
With a well-made video, you can demonstrate how your app works and highlight its best features in a way that is much more engaging than text alone.
This is especially important for apps with complex features or those that are hard to explain in words.
4. Boosted Engagement and Interaction
Creating an App Store video can also help boost engagement and interaction with your app.
This is because users who watch a video are more likely to remember your app and its key features than those who don't. This, in turn, can lead to more downloads and active users.
5. Greater ROI
Finally, creating an App Store video can also help you achieve a greater ROI for your marketing efforts.
This is because videos are more engaging and memorable than other forms of marketing, such as text or images. As a result, they are more likely to result in conversions.
Additionally, videos can be repurposed and used across multiple channels, such as social media, email marketing, and more. This allows you to get the most out of
App Store Video Examples:
HiLo Media created this Android software Demo video for the Google Play Store to promote the YP app. We created multiple iOS / Android videos for them in both English and French.
HiLo Media created this iOS App Store Preview video for the financial app Prism for the Apple App Store. Using a mix of screencaps and motion graphics, we delivered a demo video to Prism for use in marketing in the app store.
HiLo Media created this iOS App Store Preview Video for Banktivity for iPhone for longtime clients IGG Software.
While not a textbook App Store Preview Video, this app demo video caused the Kitcam app to go number 1 in the iOS App Store and was a true viral hit.
An App Store video gives potential users a quick, engaging overview of your app. While an app screenshot can give users a general idea of what your app looks like, a video can show them how it works and what it can do. A well-made video can also communicate key features and benefits that might not be immediately apparent from screenshots alone.
In addition to increasing the visibility of your app, an App Store video can also boost your conversion rate. A study by Applause found that apps with videos are twice as likely to be downloaded as those without videos. So, if you're looking for a way to set your app apart from the competition and boost your conversions, creating an App Store video is a great option.
As you can see, there are many benefits to creating an App Store video. If you're not sure where to start, there are plenty of resources available to help you create a high-quality video that will showcase your app in the best possible light. So what are you waiting for? Contact HiLo Media to get started on your App Store video today!