If you’re wondering whether your organization needs an explainer video, you’re not alone. Explainer videos have become one of the most effective ways to simplify complex ideas, build trust with audiences and drive conversions.
What Are Explainer Videos?
Explainer videos are short, typically 1–2 minute pieces of content that use animation, screencast or live‑action footage to describe a product, service or concept in a clear and compelling way. They are ideal for introductions, product launches and onboarding experiences.
Why Are Explainer Videos So Popular?
Audiences gravitate toward video because it saves them time and conveys information quickly. Great explainer videos:
- Grab attention and hold it – visuals and storytelling keep viewers engaged.
- Save time – you can explain more in a two‑minute video than in a long article.
- Improve SEO – websites with video often rank higher in search results.
- Are easy to share – videos can be posted across social channels, landing pages and email campaigns.
- Can be repurposed – clips can be reused in social ads, presentations and tutorials.
- Build brand awareness – high‑quality animation and clear messaging strengthen your brand identity.
Who Needs Explainer Videos?
Just about anyone with something to explain. Startups use explainers to introduce new products; SaaS companies and e‑commerce brands use them to demo software and highlight features; educators and nonprofits use them to teach and inspire; and content creators use them to simplify complex topics.
How Much Do Explainer Videos Cost?
Costs vary widely depending on style, length and complexity. Simple whiteboard animations typically range from about $1,000 to $15,000. High‑quality 30‑second 2D motion‑graphic videos generally cost between $2,700 and $4,500. Factors such as 3D animation, voiceover talent and rush delivery can increase the budget.
What Makes a Good Explainer Video?
The best explainers share several qualities:
- Concise – aim for 1–2 minutes to keep viewers engaged.
- Problem‑solution focused – outline the challenge, show how you solve it and highlight the benefits.
- Strong call to action – tell viewers what to do next (sign up, book a demo, etc.).
- On‑brand – match your tone, color palette and messaging to your audience.
- Professional production – good scripting, voiceover, animation and editing elevate your credibility.
Choosing the Right Style
Explainer videos come in many styles, including 2D animation, whiteboard, screencast, character‑based and live action. The best choice depends on your brand personality, budget and audience. For example, screencast explainers are great for software demos, whereas character‑based or live‑action videos work well for consumer products and storytelling.
After You Create Your Video
Creating the video is just the beginning. Publish it on your website’s homepage and product pages, share it on social media, embed it in blog posts and email newsletters and use it in advertising campaigns. The more places you feature the video, the more value you’ll get from your investment.
DIY vs. Hiring a Professional
While there are DIY tools that help non‑designers create simple animations, producing a polished explainer requires expertise in scriptwriting, design, animation, voiceover and post‑production. Working with a professional team like HiLo Media ensures your video looks great and achieves its goals.
Ready to take the next step? Contact HiLo Media today to discuss your project or view our portfolio to see examples of our work.