Explainer videos are powerful tools for communicating your product's value quickly and engagingly. Research shows that viewers retain 95% of a message when watching it in video form compared to just 10% when reading text. Studies also reveal that 85% of people are more likely to purchase a product after watching an explainer video, and 64% of online buyers decide to buy after watching a product video on social media. Our explainer video production services help you capture these benefits and drive more conversions.
What Is an Explainer Video?
An explainer video is a short, engaging piece of content that clearly demonstrates what your product does and why it matters. Typically running between 60 and 90 seconds, it uses animation, screen recordings or live action to illustrate how your product solves a problem and to showcase its key features. By distilling complex information into a concise narrative, these videos make it easy for audiences to understand and remember your message.
Why Your Product Needs an Explainer Video
Explainer videos aren’t just a trendy marketing tactic—statistics show they deliver real business impact:
- Increase conversions: Studies indicate that up to 80% of users are more likely to complete a purchase after watching a product explainer video.
- Boost buyer confidence: 85% of people are more likely to purchase a product after watching an explainer video, and 64% of online buyers decide to buy after watching on social media.
- Improve retention: Viewers retain 95% of a message when watching a video compared with just 10% from reading text.
- Enhance visibility: Video content is highly shareable, making it easier for your brand to reach new audiences and improve SEO.
How to Create an Effective Explainer Video
To maximise the impact of your explainer video, follow these best practices:
- Define your goal: Clarify the single problem your product solves and what action you want viewers to take.
- Keep it concise: Aim for 60–90 seconds so viewers stay engaged.
- Tell a story: Structure your video with a beginning (present the problem), middle (show your product as the solution) and end (highlight benefits and call to action).
- Use high-quality visuals and sound: Professional voice-over, clear audio and polished animation or live footage will reflect well on your brand.
- Include a clear call to action: Tell viewers exactly what to do next—visit your site, sign up for a demo or make a purchase.
Frequently Asked Questions
What length should an explainer video be?
Keep your explainer videos between 60 and 90 seconds. This timeframe is long enough to cover the essentials yet short enough to hold viewers’ attention.
What are the main benefits of explainer videos?
They increase conversions, improve message retention, build trust and help customers understand complex products quickly.
How do I create a great explainer video?
Start with a clear script, craft a storyboard, record or animate high-quality visuals, use a professional voiceover and edit the final piece for brevity and clarity. Working with experienced producers can streamline the process.
Where should I share my explainer video?
Feature it prominently on your website, product landing pages and blog posts. Promote it through social media channels, email campaigns and advertising platforms to reach a wider audience.
Ready to boost engagement and conversions? Contact us to learn how a custom explainer video can showcase your product.