Explainer videos are an effective way to convey complex information about your products and services to potential customers.
They offer a visually engaging and easy-to-understand format that can help boost your business's online visibility and lead generation.
In this article, we will share some top explainer video marketing strategies that you can use to boost your business in 2023 and beyond.
Define Your Target Audience
The first step to creating an effective explainer video is to identify your target audience. Knowing your target audience's pain points, preferences, and habits can help you create a video that speaks directly to them. Consider creating buyer personas that outline your ideal customer's demographics, goals, and challenges. This information can be used to craft a message that resonates with your target audience and motivates them to take action.
Keep It Short and Sweet
When creating an explainer video, it's essential to keep it short and sweet. The average attention span of an online viewer is around 8 seconds, so it's crucial to make your message clear and concise. A video that is too long or convoluted may turn off your viewers, and they may not stick around to hear your message.
Craft a Compelling Story
Humans are wired to remember stories better than facts and figures. A well-crafted story can help your viewers connect with your brand on an emotional level, making them more likely to remember your message and take action. Use storytelling elements such as characters, conflict, and resolution to create a compelling narrative that draws your viewers in.
Use High-Quality Visuals and Audio
The quality of your explainer video is just as important as the message it conveys. Use high-quality visuals and audio to ensure that your video looks and sounds professional. Consider hiring a professional videographer or investing in high-quality equipment to ensure that your video stands out from the crowd. Also consider pairing your explainer video with high-quality tutorial videos.
Optimize Your Video for Search Engines
Just like any other content on your website, your explainer video should be optimized for search engines. Use keyword-rich titles, descriptions, and tags to help your video rank higher in search results. You can also embed your video on your website and other online platforms to increase its visibility.
Share Your Video on Social Media
Social media platforms are a great way to promote your explainer video and reach a wider audience. Share your video on your business's social media profiles and encourage your followers to share it with their networks. You can also use paid advertising on social media platforms to increase your video's reach.
Measure Your Results
Finally, it's essential to measure your video's results to see how it's performing. Use analytics tools to track the number of views, engagement rates, and other metrics that are important to your business. This information can help you refine your marketing strategy and create more effective videos in the future.
Explainer Video Marketing Strategies FAQ
What is an explainer video?
An explainer video is a short animated or live-action video that explains a product or service in a simple and engaging way.
How long should an explainer video be?
An explainer video should be between 60-90 seconds long, as attention spans are typically short online.
How can I make my explainer video more engaging?
Use a compelling story, high-quality visuals and audio, and consider adding interactive elements like quizzes or polls to keep your viewers engaged.
Where should I host my explainer video?
You can host your explainer video on your website or on video hosting platforms like YouTube or Vimeo.
Can I use an explainer video for any type of business?
Yes, explainer videos can be used for any type of business or industry, as they are an effective way to convey complex information in a simple and engaging way.
Explainer videos are a powerful tool that can help boost your business's online visibility and lead generation.
By defining your target audience, crafting a compelling story, using high-quality visuals and audio, optimizing for search engines, and sharing on social media, you can create an effective explainer video that engages your viewers and motivates them to take action.
By following these top explainer video marketing strategies, you can give your business the edge it needs to stand out from the competition and succeed in 2023 and beyond.