What Does a Software Tutorial Video Agency Do?

There are a lot of different types of video agencies out there. Some specialize in corporate videos, others in wedding videos, and still others in music videos.

But what about a software tutorial video agency? What do they do?

At its core, a software video agency creates training videos for apps, SaaS and software programs.

This video content can be used for marketing purposes (to show potential customers how the software works) or for training and support (to help current customers keep using the software effectively).

In other words, a software video agency helps companies promote and support their product… with the power of video!

Why Use Software Training Videos?

When done well, video is an incredibly powerful medium. It’s engaging, informative, and entertaining. And when it comes to promoting and supporting software products, it's one of the best ways to do it.

Think about it this way: let’s say you’re trying to learn how to use a new app. You could read through the written instructions, or you could watch a short (2-3 minute) video that walked you through the process step-by-step. Which would you rather do?

For most people, the answer is to watch the training video. That’s because written instructions can be hard to follow, especially if they’re long and complicated. Training Videos, on the other hand, make it easy to see what you need to do thanks to screenshots and screen recordings.

Not to mention, written instructions can be boring. Your video will be anything but! A good training video will hold your attention from start to finish… and leave you feeling confident that you know how to use the software in question.

The best training videos will educate and engage customers who need to learn your software.

What Makes a Good Training Video?

A good training video will need to engage the viewer and educate them quickly and in an entertaining way. A good training video will cut down on support costs. Video tutorials will empower your customers to help themselves.

A Different Kind of Product Video

Your software is your product. Training videos not only educate your customers, they are marketing videos for you as well. You likely use a traditional video production company for creating content for you, but using a specialized tutorial video production company to create training content for you will help your marketing efforts, as well.

Train Your Employees as Well

Training videos aren't just for customers. You can use a training video to educate your own employees on existing software, upcoming features, and more! Your video tutorials can be used internally to great advantage.

Thinking About Creating Software Tutorial Videos Yourself?

This isn't always the best idea. You might save a little budget, but a professional training video production company will have the expertise and equipment necessary to create high-quality, engaging videos that actually help your customers.

Don't skimp on training materials for your software - invest in a professional video agency and see the difference it can make for your business.

In short, a software video agency is a video production company who creates promotional and support videos for apps for software companies and SaaS. These training videos can take many different forms, from simple tutorial videos to more complex “how-to” guides.

No matter what type of video you need, an experienced software video agency will be able to create something that meets your needs… and exceed your expectations!