Top 9 Benefits of Customer Support Videos

Did you know that customer service videos can offer incredible benefits for your company?

Not only do they help to cut support costs, but they also engage viewers and boost marketing and branding efforts. HiLo Media has been creating software tutorial videos for a variety of clients for over 15 years. Contact us today to learn more.

In this blog post, we will discuss the top 10 benefits of customer support videos that will level up your support team!

Having good customer service training videos is imperative to provide extraordinary customer service!

Keep reading to learn more!

1 Cut Support Costs

Cut Support Costs

One of the biggest benefits of customer service training videos is that they help to cut support costs. By providing customers with answers to their support questions in a video format, you can save money on things like call center expenses and reduce support tickets.

A good video will help in your ticket deflection and time-consuming customer interactions.


2 Engage Viewers

Engage Viewers

Customer support videos also help to engage viewers. When done right, these videos can capture attention and hold it for the duration of the video. This is a great way to keep customers engaged with your brand.


3 Enhance Your Written Support Materials

Enhance Your Support Materials

Nobody reads any more, we all know that. Create your support page on your site, but enhance it with a training video for the most exceptional customer service!


4 Marketing and Branding Benefits

Marketing and Branding Benefits of Customer Support Videos

Customer support videos can also be used for marketing and branding purposes. By creating videos that showcase your products or services in a positive light, you can increase brand awareness and reach new customers.


5 Train Your Customers

Train Your Customers with Support Videos

Another benefit of customer service videos is customer service training. If you have a new product or service, you can create a video that walks customers through how to use it. This is a great way to ensure that your customers are getting the most out of your products or services.


6 Increase Sales

Increase Sales with Customer Support Videos

Finally, customer service videos can help to increase sales. By providing customers with a detailed look at your products or services, you can encourage them to make a purchase. Great customer support videos up the perceived value of your brand and potential customers will know you will take good care of them! Marketing teams can use a well-produced customer service video in blog posts and on social media.


7 Provide Exceptional Customer Service

Provide Exceptional Customer Service with Customer Support Videos

At the end of the day, customer service videos are a great way to provide exceptional customer service. By offering helpful and informative videos, you can make sure that your customers are happy and satisfied. This is good for business! Videos can be one of your customer service secrets and provide a better conversation with them.


8 Improve Your Customer Experience

Improve Your Customer Experience With Customer Support Videos

If you’re looking for ways to create an exceptional customer experience, customer service videos are a great place to start. By providing helpful and informative videos, you can make sure that your customers have a positive experience with your brand.

Customer service videos can help to improve brand loyalty, as well. By improving a customer's experience, you can encourage them to stick with your brand for the long haul.


9 Provide Better Tools for your Customer Service Reps and Development Team

Provide Better Tools for Customer Service Reps With Support Videos

If you have a customer service team, customer service videos can be a great way to provide them with better tools. By creating videos that showcase your products or services, you can help a customer service rep understand your offerings and provide them with the information they need to help customers. Additionally, by providing development teams with customer service videos, you can give them a better understanding of your customer base and help them create products that meet their needs.


Types of Customer Support Videos:


Product Tutorial Videos and Customer Service How-To Videos

No matter your industry, having free training videos available to your users will cut support costs and improve your customer experience


Frequently Asked Questions Videos

Your support team will thank you for creating FAQ videos about your product. Take your most common support requests and point them to a page with FAQ videos to empower your users to help themselves and cut down on support costs.


Funny Customer Service Videos

Some of the best customer service videos have a humorous element. This entertains the customers while educating them.


Animated Customer Service Videos

An animated video, like funny customer service videos, can be entertaining as well as educational.


Onboarding Videos

Facilitate the onboarding customer experience with great customer service videos. Let you customer learn the most important soft skills to start using your software or service.


Upgrade Videos

Customer service reps love having video materials helping to explain essential skills like the software upgrade process. Get your users updated to the next version easily with good content.



Customer Service Video Concepts FAQ

Customer Training Videos FAQ

What are the 7 essentials to customer service?


The seven essentials to customer service are:










A customer service professional should know these by heart!


What are the 5 P's for customer service reps?


The five P's of customer service are:








What are video production services?


Video production services are businesses that specialize in the creation of videos. This can include anything from corporate video production to wedding videography. These companies typically have a team of professionals who are experienced in all aspects of video production, from pre-production to post-production.


What industries can benefit from a great customer service video?


Software Industry, Medical device and healthcare industry professionals, hospitality industry, and more!




There you have it! These are just some of the many benefits of customer service videos. If you’re looking for ways to improve your business, customer service videos should definitely be on your radar. Thanks for reading! We hope this blog post was helpful.