Software Tutorial & Training Videos Educate & Empower Your Viewers | Increase Sales | Cut Support Costs

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You’re probably here because your users would rather watch than read.

That’s not an insult—it’s reality. Manuals, PDFs, and long web pages go ignored, while support requests pile up. Software tutorial videos solve this problem by showing customers exactly what to do in clear, engaging steps.

You’ve found the right partner.

HiLo Media is a premiere software tutorial, screencast, and animated explainer video production company. We were among the first dedicated tutorial creators, and after more than 15 years, we’re still helping software companies teach, train, and support their users with video.

Our mission is to create training content that makes you the hero—empowering your users and easing the workload on your support team.

Why Choose HiLo Media

For more than 15 years, we’ve produced thousands of tutorials and training videos for SaaS platforms, enterprise tools, and consumer software.

  • Experienced producers and editors who understand software and user education.
  • Decades of storytelling expertise—turning complex workflows into simple, actionable lessons.
  • Trusted by global brands and fast-growing startups.

The Benefits of Software Tutorial Videos:

Reduced Support Costs

Well-structured tutorials answer common questions before they hit your inbox. 
The result: fewer tickets and happier support teams.

Increased Sales

Prospects gain confidence when they can see your product in action. 
Tutorials reduce hesitation and help close deals faster.

Stronger SEO & Brand Reach

Tutorial videos rank well in search and on YouTube. 
Every video becomes a long-tail keyword magnet that attracts new customers.

Read about more Benefits of Software Tutorial and Training Videos.

Tutorial Systems We Deliver

  • Full onboarding videos for SaaS dashboards, complete with progress tracking and quiz modules.
  • Feature-deep dives for product marketing teams that need App Store previews or Google Play promo videos.
  • Micro-learning clips that CS and CX teams embed directly inside knowledge bases and Zendesk/Intercom workflows.

Where Tutorials Reduce Support Load & Churn

We map every lesson to a measurable moment: cutting “how do I” tickets for admin tasks, shortening time-to-first-value for premium features, or preventing downgrades when Finance/IT needs proof of ROI.

Distribution: Help Center, LMS, YouTube, and In-App

We prep versions for every surface—square crops for in-app modals, 16:9 exports for YouTube playlists, and caption-burned clips for help centers.

Localization: Multilingual Captions & Subtitles

Need French, German, Spanish, or other variants? We deliver localized captions, translated scripts, and updated lower thirds so your global CS and reseller teams can reuse the same visual assets without re-editing footage.

Production Workflow: Script, Screen Capture, VO, QA

  1. Discovery & scriptwriting with your PM / CS stakeholders.
  2. Screen capture + animation passes that highlight cursor movement, callouts, and UI states.
  3. Voiceover from our vetted talent library with pronunciation coaching for niche terminology.
  4. QA + accessibility review to confirm pacing, captions, and annotations meet your standards.

Check out some software tutorial video case studies in the wild:

 

Noise Industries: We have been developing engaging and exciting software tutorials for each product released for the FxFactory and FxFactory Pro visual effects software plugins, plus software marketing videos, plus pro how to videos about production and post-production.

HiLo Media co-founder Joseph Nilo has become such an expert on the products, he’s hosted live demos for the company at MacWorld in San Francisco and the NAB conference in Las Vegas. With 30K+ subscribers and millions of channel views, a lot of people have watched their tutorial videos.

See how Noise Industries uses HiLo Media Software Tutorials

Costar: Creating tutorials for the #1 Real Estate Software company is a tall order but we were ready for the challenge. Realtors from around the world use the Costar software to track over 5 million properties so communication with the users is a must. HiLo Media collaborates with the marketing team to create engaging training and how to videos efficiently, affordably, and quickly.

See how Costar uses HiLo Media Software Tutorials

ecamm: ecamm makes your Mac life better! With tools for recording audio and video of your conversations in Skype and FaceTime and for streaming live to Facebook and other live streaming sites, ecamm has been making amazing Mac software for years. HiLo Media has collaborated with these talented developers to create not just tutorial videos about their technical software products, but all of their marketing videos as well.

See how ecamm uses HiLo Media Software Tutorials

 

Get Started

Bring us your software, audience, and common FAQs. We’ll plan a video strategy that reduces support requests, boosts conversions, and makes your product shine.

👉 Contact us today for a free consultation.

 

Software Tutorial Video Examples

TreatAnyone Software Tutorial and Onboarding Video
TreatAnyone Software Tutorial and Onboarding Video
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Software Tutorial Video: ecamm Call Recorder
Software Tutorial Video: ecamm Call Recorder
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Costar Consolidated Listings Software Tutorial Video
Costar Consolidated Listings Software Tutorial Video
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FAQ: Ideal Tutorial Length (1–5 Minutes) & Hosting Options

These International Brands Trust HiLo Media