As technology continues to advance, the demand for high-quality video content continues to grow. One type of video that has seen a surge in popularity in recent years is the live-action explainer video.
These types of videos use real people and real-life scenarios to explain a product or service in an engaging and relatable way. Creating explainer videos will make an emotional connection with your prospective customers.
But, creating a live-action video is not as simple as pointing a camera at someone and having them talk. There are many elements that go into creating a successful live-action video.
This guide will walk you through the process, from concept to post-production. We'll provide tips and tricks for creating live-action videos.
Defining the Concept
The first step in creating a live-action video is to define the concept. This is where you decide what the video will be about and what message you want to convey. It is important to have a clear concept in mind before moving forward with the production process.
When defining the concept, consider the following questions:
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What is the main message of the video?
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Who is the target audience?
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What is the goal of the video (e.g. to increase sales, educate customers, etc.)?
Answering these questions will refine a concept that targets to your target audience. This will achieve your desired outcome.
Script Writing
Once you define a concept, the next step is to write the script. The script is the backbone of the video. Give the script a lot of attention and care. A well-written script will keep the audience engaged and ensure that you convey your message.
When writing the script, consider the following:
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Keep it simple and easy to understand
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Use a conversational tone
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Use storytelling techniques to make the video more engaging
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Include a call to action
It is also important to keep in mind that a live-action explainer video is not a commercial. It should focus on educating the audience and providing them with valuable information.
Casting and Location Scouting
Once you write the script, it is time to cast the actors and scout locations. Finding the right actors and location will help bring the script to life and make the video more relatable to the audience.
When casting actors, consider the following:
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Look for actors that are relatable to the target audience
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Look for actors that can bring the script to life
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Look for actors that are comfortable on camera
When scouting locations, consider the following:
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Look for locations that are relevant to the script
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Look for locations that are visually interesting
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Look for locations that are easy to access
Filming and Post-Production
Once the actors have been cast and you have scouted a location, it's time to start filming. The key to a successful live-action explainer video is good lighting and sound. Make sure to use high-quality equipment and to test it before filming.
After filming, it's time to move on to post-production. This is where you edit the video and polish it to ensure it is the best it can be. During post-production, consider the following:
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Keep the video concise and to the point
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Use music and sound effects to enhance the video
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Add text and graphics to help explain complex concepts
Promotion and Distribution
Once the video is complete, it's time to promote and distribute it. There are many ways to do this, including:
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Posting it on your website and social media channels
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Sharing it with relevant industry publications and influencers
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Creating a landing page for the video
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Using paid advertising to promote it
It's also important to track the performance of the video and make adjustments as necessary. Use tools like Google Analytics to track views, engagement, and conversions.
Explainer Video Frequently Asked Questions
What is an explainer video?
Explainer videos are promotional videos that explain a product or service in an engaging and relatable way.
What are the benefits of using an explainer video?
Explainer videos are a great way to engage with your audience and convey your message in an engaging and relatable way. They can also help increase conversions and boost sales.
What are the key elements of a successful explainer video?
A clear concept, a well-written script, relatable actors and interesting locations. Good lighting and sound, and effective promotion and distribution.
How do I define the concept for my explainer video?
Consider the main message of the video, who the target audience is, and what the goal of the video is (e.g. to increase sales, educate customers, etc.).
How do I write a script for my explainer video?
Keep it simple and easy to understand. Use clear and concise language, and break up the information into digestible chunks. Highlight the key benefits of your product or service. Use relatable examples and scenarios to help your audience understand how it can help them.
What should I do when choosing actors and locations for my explainer video?
When choosing actors and locations for your explainer video, consider the target audience and the concept of the video. The actors should be relatable and representative of your target audience. The locations should be visually interesting and appropriate for the scenario you're trying to convey.
How do I ensure good lighting and sound for my explainer video?
Good lighting and sound are essential for a professional-looking explainer video. Make sure to use proper lighting equipment, and pay attention to the lighting throughout the filming process. As for sound, use high-quality microphones and make sure to record in a quiet environment with minimal background noise.
How do I promote and distribute my explainer video?
Promoting and distributing your explainer video is key to making sure it reaches your target audience. Post it on your website and social media channels. Share it with relevant industry publications and influencers. Create a landing page for the video, and use paid advertising to promote it.
How do I track the performance of my explainer video?
Use tools such as Google Analytics to track views, engagement, and conversions. You can also use video hosting platforms like YouTube or Vimeo to track views and engagement. You can use A/B testing and surveys to gather feedback from your audience and improve the effectiveness of your video.
Can I use explainer videos for any type of business or industry?
Yes, you can use explainer videos can for any type of business or industry. The key is to tailor the concept, script, and visuals to the specific product or service and target audience. With careful planning and execution, an explainer video can be an effective marketing tool for any business.
What is an animated explainer video?
An animated explainer video is a type of explainer video that uses animated elements to visually explain a product or service. It is often used to convey complex concepts or ideas in an engaging and easy-to-understand way. Create Animated explainer videos using a variety of animation techniques. 2D, 3D, motion graphics, and whiteboard animation. Target different audiences and styles. Make them a versatile marketing tool for businesses of all industries.
What Are Some Good Explainer Video Examples?
We have produced a lot of explainer videos in a variety of styles: animated videos, live action videos, and whiteboard explainer videos. You can our favorite explainer video examples in our portfolio and on our own explainer video page.
What is a whiteboard video?
A whiteboard video is a type of animated explainer video that uses the visual metaphor of a whiteboard to explain a product or service. The animation shows a hand drawing illustrations, diagrams, and text on a whiteboard. It includes a voiceover providing narration. Whiteboard videos are often used to explain complex ideas or processes in an engaging and easy-to-understand way. The illustrations and diagrams can help to break down the information into more manageable chunks.
Conclusion
Creating a live-action explainer video is a great way to engage with your audience and convey your message in an engaging and relatable way. By following these tips and tricks, you can create a live-action explainer video that will help you stand out from the competition. Remember to keep the concept and script simple and easy to understand. Use relatable actors and interesting locations. Pay attention to lighting and sound during filming, and promote and distribute the video.
With a little bit of effort and a lot of creativity, you can master the art of live-action explainer videos.