App Store preview video dimensions depend on the device, orientation, and platform where the preview will appear. For most teams, the safest workflow is to choose the target devices first, confirm Apple's current App Store Connect specifications, then edit and export the preview in the accepted size, length, codec, and frame rate.
App Store preview videos are 15 to 30 seconds long, can be uploaded in sets of up to three per supported language, and must use Apple-approved dimensions for the target device family. Treat the resolution as a production requirement, not a final export detail.
App Store Preview Video Requirements
Apple app previews are short videos that show real app functionality on the App Store. Apple currently allows up to three previews per supported language, and each preview should be planned for the device family, orientation, and accepted resolution where it will appear.
According to Apple's App Store Connect app preview specifications, app previews can be delivered as H.264 or ProRes 422 HQ files, with a maximum file size of 500MB, a length of 15 to 30 seconds, and a maximum frame rate of 30 frames per second.
| Requirement | Current planning target | Production note |
|---|---|---|
| Length | 15-30 seconds | Keep the edit focused on one clear product story, not a full walkthrough. |
| Quantity | Up to 3 previews per language | Use separate previews for different features, audiences, or device contexts. |
| File size | 500MB maximum | Export cleanly, then compress only as much as needed to preserve UI readability. |
| Frame rate | 30 fps maximum | Screen recordings and motion graphics should be conformed before final export. |
| Accepted video | H.264 or ProRes 422 HQ | H.264 is usually practical for final upload; ProRes is useful as a high-quality master. |
For marketing teams, the practical takeaway is simple: decide which devices and orientations matter before editing begins. That avoids last-minute cropping, scaled exports, rejected uploads, or a preview that technically uploads but does not frame the app well.
App Store Preview Video Dimensions by Device
App Store preview video dimensions are device-specific. Current iPhone preview sizes commonly include 886 x 1920 or 1920 x 886 for newer large displays, 1080 x 1920 or 1920 x 1080 for older 16:9 iPhone displays, and 750 x 1334 or 1334 x 750 for 4.7-inch iPhone displays.
| Platform or display class | Portrait export | Landscape export | Best use |
|---|---|---|---|
| Large iPhone displays | 886 x 1920 | 1920 x 886 | Current iPhone product pages and high-impact app demos. |
| 16:9 iPhone displays | 1080 x 1920 | 1920 x 1080 | Older iPhone display classes and landscape-friendly apps. |
| 4.7-inch iPhone displays | 750 x 1334 | 1334 x 750 | Compatibility exports when that display class matters. |
| iPad displays | 1200 x 1600 | 1600 x 1200 | Tablet-first apps, productivity workflows, creative tools, and education apps. |
| Older iPad display classes | 900 x 1200 | 1200 x 900 | Legacy iPad placements when App Store Connect calls for them. |
| Mac and Apple TV | Not applicable | 1920 x 1080 | Landscape product videos and platform demos. |
| Apple Vision Pro | Not applicable | 3840 x 2160 | Spatial computing apps and immersive platform listings. |
Current iPad preview sizes commonly include 1200 x 1600 or 1600 x 1200 for newer iPad displays, with 900 x 1200 or 1200 x 900 still accepted for some older iPad display classes. Mac and Apple TV previews are landscape only at 1920 x 1080. Apple Vision Pro previews use 3840 x 2160 landscape.
Because Apple can scale some previews across related display classes, a single export may cover more than one device group. Still, the best production workflow starts with the target placements and then creates exports intentionally, instead of relying on scaling after the fact.
iPhone App Preview Video Sizes
For many iPhone apps, portrait previews are the default choice because they show the app interface in the way people actually hold the device. Landscape can work well for games, video apps, design tools, maps, and experiences where the product is naturally horizontal.
If your app supports multiple iPhone layouts, plan the capture before the script is locked. A good App Store preview video should show the product clearly, avoid tiny UI details, and keep gestures, labels, and transitions readable on a phone-sized product page.
- Choose portrait or landscape first. Do not crop a finished edit into a different orientation unless the interface still reads clearly.
- Record clean demo data. The preview should feel realistic without exposing private accounts or messy test content.
- Keep text minimal. App previews need to work quickly on small screens, especially in search and product-page contexts.
- Protect the safe area. Avoid placing important UI, captions, or gestures too close to device edges.
iPad, Mac, Apple TV, and Vision Pro Preview Sizes
iPad previews need more layout discipline than iPhone previews because there is more screen space to frame. The video should show the full app experience without making the viewer hunt for the main action.
Mac, Apple TV, and Vision Pro previews are landscape-first. These formats are closer to a traditional 16:9 product video, but they still need to function as App Store assets: concise, clear, and focused on what the app actually does.
How to Export an App Store Preview Video
A clean export workflow starts with device capture or carefully prepared screen recordings, then moves into editing, motion graphics, captions or text callouts where appropriate, audio mix, poster-frame selection, and final device-specific exports.
Before upload, check length, resolution, orientation, codec, file size, frame rate, and audio settings. If the app preview will be localized, also plan separate text, caption, and voiceover versions before final export.
Common App Store Connect Upload Problems
Common upload issues include the wrong resolution, an unsupported format, a video that is too short or too long, a file that is too large, a preview built for the wrong orientation, or footage that does not show the actual app experience clearly enough.
Apple also emphasizes that app previews should demonstrate the app in action. The broader Apple app previews guidance is useful when planning the story, not just the export settings.
How HiLo Media Produces App Store Preview Videos
HiLo Media produces App Store preview videos as part of broader app demo video workflows. That can include scripting, screen capture, motion design, editing, sound, captions, localization-ready exports, and device-specific versions for App Store Connect.
For teams preparing an app launch, it often helps to create the App Store preview alongside the website demo, product launch cutdowns, onboarding clips, and YouTube or paid social versions. The footage and story can be planned once, then adapted for each channel.
For a broader strategy guide, see App Store Preview Videos: Requirements and Production Tips and How to Optimize App Store Videos.
App Store Preview Video Dimensions FAQ
What size should an App Store preview video be?
The correct App Store preview video size depends on the target device and orientation. Common iPhone preview sizes include 886 x 1920, 1920 x 886, 1080 x 1920, 1920 x 1080, 750 x 1334, and 1334 x 750. iPad, Mac, Apple TV, and Vision Pro use their own accepted resolutions.
How long can an App Store preview video be?
Apple's current App Store preview requirement is 15 to 30 seconds.
How many App Store preview videos can I upload?
Apple currently allows up to three app previews for each language your app supports.
What video format does App Store Connect accept for app previews?
Apple currently accepts H.264 and ProRes 422 HQ app preview files. Supported file extensions include .mov, .m4v, and .mp4 for H.264, and .mov for ProRes 422 HQ.
Do App Store preview videos need to show real app footage?
Yes. App previews should demonstrate app features, functionality, and user interface using footage of the app in action.
Can HiLo Media make App Store preview videos for iPhone and iPad apps?
Yes. HiLo Media produces App Store preview videos, app demo videos, screen capture, motion graphics, captions, and device-specific exports for iPhone, iPad, and other app platforms.