3 Tips for Creating Explainer Video Content That Converts

Are you looking for ways to improve your app's marketing? If so, you should consider creating explainer video content.

Explainer videos can be a great way to introduce potential users to your app and persuade them to download it. In this blog post, we will share our top three tips for creating explainer video content that converts. Keep reading to learn more!

➤ Before We Start: What is an explainer video and why should you create one?

An explainer video is a short (typically 30-60 seconds long) piece of content that explains your business's product or service in simple terms. It gives viewers enough information to understand what it does without overwhelming them with too much detail, which can be off-putting for many people who don't want to spend time reading through pages of text just to get the gist of something.

The goal here isn't necessarily getting someone hooked on downloading right away but rather introducing them gently into what your app offers by explaining its function and benefits briefly before showing how they'll benefit from using it themselves!

So if they're still not sure after watching the video, they've still gotten enough information that it might convince them later down the line when they're more likely to download an app themselves.

Tip 1: Short and Sweet!

This means no more than 30 seconds to a minute long!

The reason for this is because people have short attention spans these days: if there's too much text or visuals in one place, then viewers will be distracted from what you're trying to say (or show).

You'll want something quick but informative so that those who watch can get all of their questions answered without having time wasted on extraneous details - remember, keep things simple! If someone does end up downloading your app after seeing an explainer video like this one then that's great too!

Tip #2: Start Strong, End Stronger!

What does it mean to have a strong start? A good way of thinking about this is by asking yourself what you want the viewer to know first before anything else in your explainer video.

For example: if you're showing off an app's interface design or features, show them those aspects right away so that there isn't any confusion later on because people might already be aware of what they're looking at from previous screenshots/videos seen elsewhere online (e.g., YouTube).

You can also think about starting with something humorous or interesting - but make sure not overdo it either way because viewers will probably get bored quickly

Tip #3: Know Your Audience

It's important to know who your audience is before creating an explainer video.

Look at demographics and statistics on social media platforms like Facebook so that you can get a better understanding of what kind of people might be watching these videos (e.g., age group, gender, location etc.) - this will help inform how much time should be spent explaining certain things vs others.


Creating explainer video content can be a great way to improve your app's marketing. By following our top three tips for creating explainer videos, you can create videos that are both informative and persuasive.

Reach out today to see how HiLo Media can help you create an effective explainer video for your app!