HiLo Media and the Whole Foods Rocky Mountains marketing department collaborated on a video project for their "Make It Local" campaign, which extolls the virtues of supporting local farmers and food suppliers.
Cinematographer Chuck Heilig traveled to various locations around Boulder, Colorado to visit a sheep farmer, goat dairy, peach orchard, peanut butter factory, capturing beautiful high-definition footage and compelling interviews with the farmers. Additionally he filmed an interview with Bravo's Top Chef Season Five winner Hosea Rosenberg.