We created this app demo video for our pals at ecamm for their excellent live-streaming Mac app, ecamm live. Utilizing some stock video and video provided from some popular YouTubers, plus some fun music and 3D animation, HiLo Media and the client were happy with the outcome. See all of our videos for ecamm here.
App Demo Video Production Workflow
It's a common misconception that Mac App Demo videos are simply recorded using the app itself. In reality, the process is far more complicated.
First, a wireframe is created to plan out the video.
Next, storyboard sketches are drawn up to illustrate how the video will flow.
Then, screen captures are created in the app. These screen captures are augmented in Adobe After Effects to make sure the app looks as perfect and pristine as possible. Plus, we can "fake" certain scenarios to help the app demo video story move along.
After that, animation and motion graphics are added to the scenes.
Finally, the voiceover and music are recorded and edited into the video.
Map Your Next Video Sprint After "ecamm live Mac App Demo Video"
Use the playbook you just read as a springboard into one of our flagship production tracks.
Each service bundles strategy, scripting, production, and post so you can plug high-performing content directly
into your onboarding emails, product education hub, or paid funnel without spinning up extra vendors.
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App Demo Videos
— launch-ready screen capture stories for app stores, product pages, and investor decks.
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Software Tutorial Videos
— durable training libraries that lighten support loads and keep admins current.
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Explainer Video Production
— narrative campaigns that package positioning, customer proof, and CTAs into one hero asset.
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Medical Video Production
— compliant storytelling for medtech, pharma, and regulated training teams.
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YouTube Channel Accelerator
— serialized thought-leadership and enablement content that stays on-brand month after month.
Send a quick brief through our contact page
and we’ll recommend which package, cadence, and measurement plan aligns with your launch, adoption, or revenue goals.
