Apparent Software worked with HiLo Media to show how ImageFramer 3 helps photographers and designers preview frames, mats, and textures before they print.
We built the narrative around a simple workflow: importing a photo, experimenting with layered mats, and exporting presets for clients.
Close-up capture pairs with tasteful motion graphics so creatives notice hidden features like watermarking, batch processing, and the live preview library.
In addition to the main walkthrough, we supplied bite-sized clips for tutorials and email campaigns so the team could keep educating customers after launch.
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We also produced a library of still exports for Apparent Software’s documentation, giving customers step-by-step visuals that mirror the video.
The template we developed for lower thirds and transitions now anchors their entire tutorial catalogue, keeping the brand consistent across future updates.
We rounded out the engagement with a short customer testimonial reel, pairing the edited footage with professional voiceover so galleries and photographers could speak to the results the app delivers.