Highwire’s communications platform needed a video that speaks to agency leaders, executives, and analysts all at once. We focused on what matters most: turning scattered updates into actionable insights within a single, modern workspace.
The piece opens with a high-level overview of dashboards and live activity streams, then zooms into everyday workflows—drafting briefings, tagging stakeholders, and measuring coverage impact. We keep the cadence sharp so viewers feel how quickly teams can move.
Overlay graphics highlight integrations, approval trails, and performance trackers, demonstrating how Highwire keeps distributed teams coordinated without bouncing between tools. The narration stays strategic, connecting features back to outcomes like faster response cycles and better client reporting.
Deliverables included executive-ready cuts, onboarding clips, and social snippets, ensuring marketing, sales, and customer success all had assets tailored to their channels.
Want this caliber of storytelling for your B2B platform? Partner with HiLo Media’s software tutorial video team or contact us to translate complexity into clear, persuasive narratives.