CleverLotto hired HiLo Media to frame their iOS app as the simplest way to track lottery pools, ticket scans, and draw alerts on the go.
Our script follows a real player from purchase to results, showing how barcode scanning and shared lists keep friends aligned on winnings without spreadsheets.
We combined bright animation with crisp screen capture to reflect the playful brand while still emphasising security and notification controls.
Deliverables included portrait, landscape, and square edits plus localisation-ready captions so the marketing team could roll out in multiple regions at launch.
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We fact-checked every step with the compliance team to make sure the flow accurately reflects regional lottery requirements and payout rules.
Post-launch analytics showed a jump in tutorial completion rates, so we helped the client line up incremental versions for seasonal jackpots using the same production toolkit.