We created this Android software Demo video for the Google Play Store to promote the YP app. We created multiple iOS / Android videos for them in both English and French.
See all the videos we've created for them here.
Making software demo videos is the easiest way an app developer can explain to potential users what makes their software better than competitors.
This video proved to be a viral video hit for YP Canada, getting tons of views on social media and driving a lot of visibility and app downloads.
There are many software demo videos on YouTube for some of the most popular software apps, and SaaS products.
Our software demo video production process:
1. Pre-Production Meeting
In pre-production, we assess your marketing needs and budget and what you're hoping to achieve with a software demo video.
In this step, we'll also discuss the software demo video script in order to make sure it's clear and concise while being accurate. Once we have decided on an angle for your software demo video, our software demo video production team will do additional research on your software and industry to come up with some pitches or storyboard ideas.
2. Visual Storytelling
Once we have decided on our video script, actual video production begins. This step includes creating the visual story: determining a look and style, capturing screen capture footage of your app, compositing it in a 2D or 3D device, such as a phone or laptop.
We'll include appropriate music and a professional voiceover recording to your specs.
We'll make changes to your software demo video until you're 100% satisfied with the final software demo video, as laid out in the project proposal and scope.
Once the software demo video production is completed, we'll delivery you video masters to your specs appropriate for delivery on your website, viral video sites like YouTube or Vimeo, and for your social media marketing on Facebook, Instagram, TikTok, and Twitter.