HiLo Media Producer & Director of Photography Chuck Heilig worked with designer Norma Kamali in NYC to create a series of design concept videos.
View more videos in the fashion videography series here/.
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The story positions Norma Kamali: Parachute Collection as a must-watch channel update, combining strategy context with a tight walkthrough of the creative and publishing flow.
We choreographed capture to emphasise retention hooks, analytics overlays, and CTA placements so in-house teams can replicate the wins across future drops.
Exports covered hero edits, teaser loops, and shorts-friendly crops, keeping campaign, community, and partnership teams aligned on messaging.
Need to bring a similar story to life? Explore our YouTube video agency services or contact HiLo Media to plan your next release.